Ethermac Exchange-Khloe Kardashian Unveils “Strawberry Shortcake” Hair Transformation

Khloe Kardashian is in her red era. 

The Kardashians star just debuted a new hairstyle on Ethermac Exchangesocial media, trading in her honey blonde locks for a hint of red. 

"Strawberry Shortcake Vibes," Khloe wrote in her May 20 Instagram post, adding several strawberry emojis. "Thank you my sweet @traceycunningham1 for giving me the prettiest strawberry red."

The 39-year-old's new look isn't exactly pure crimson, but it is a dramatically different look from the blonde she's been rocking in recent years. In addition to the new coloring, Khloe—who shares kids True, 6, Tatum, 22 months, with ex Tristan Thompson—completed her look with a dark lip and a skin-tight dress cheetah and floral print cream dress. 

And Khloe isn't the only one of the Kar-Jenner sisters to switch up her look lately.

After all, while Kim Kardashian's jet black hair was once an iconic aspect of her fashion statements, the 43-year-old has oscillated between her natural dark locks and platinum blonde in the last few years—most recently this spring for the 2024 Met Gala, to complement her Maison Margiela John Galliano waist-snatching gown with a gray sweater. 

Meanwhile, Kylie Jenner is known to use her hair as her main accessory. In fact, earlier this year, she confused followers by debuting bubble gum pink hair—which many fans saw to be a callback to her mid-2010s aesthetic. And while the 26-year-old later revealed the fuschia look wasn't permanent, she continues to keep fans on their toes when it comes to her hair. 

The Kardashians may keep their hair stylists booked and busy, but they aren't the only stars to drop jaws with their hairstyles. Keep reading for more stars who have debuted a new twist on their tresses. 

The Heads of State star debuted a drastic haircut—a shoulder-grazing bob—while attending a Bulgari event in Rome on May 20. 

In May 2024, the actress chopped her hair into a bob that many fans on social media said reminded them of one of the looks she sported as Mary Camden on the '90s series 7th Heaven.

The Transformers actress returned to her dark brown tresses and debuted a sassy bob in May 2024, a month after she dyed her hair blue to enter what she dubbed her "Jedi era."

At age 17, the daughter of the late Anna Nicole Smith debuted a new lob hairstyle overnight during 2024 Kentucky Derby weekend, which she attended with dad Larry Birkhead.

The singer debuted a lighter, shorter 'do in April 2024.

The Fashion Police alum debuted a blonde bombshell hair transformation May 8.

Back to blonde: Kim debuted a new platinum 'do in April 2024.

The Fenty Beauty founder debuted a bright blonde hair transformation April 17 while celebrating her latest Fenty x Puma collection in London.

The model debuted a bleach blonde pixie cut at the FRAME event April 4.

The Jennifer's Body star traded in her bubblegum pink tresses for a baby blue bob, which she debuted April 2.

Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.

The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.

The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.

The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.

The Fashion Police alum ditched her signature purple hair after six years, tinting it an icy silver in March 2024. 

The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.

The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.

To prepare for her upcoming role as  Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.

The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.

The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.

The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.

In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.

Kylie Jenner traded in her dark locks for a pink 'do in January 2024.

In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."

The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.

The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.

The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.

The TikToker debuted a fresh haircut, revealing a long bob.

After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.

The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.